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COOs and CFOs are Focusing on Patient Access for Financial Impact
July 31, 2025
5 min read
A patient had been trying to schedule her annual mammogram for three weeks. Each time she called the hospital's main number, she had to go through seven menu options, wait on hold for an average of 12 minutes and was disconnected twice, just as someone picked up. On her fourth attempt, she gave up entirely and booked an appointment at a retail health clinic that offered online scheduling. The hospital lost not just her mammogram revenue, but her entire care journey, including follow-up visits, potential referrals to specialists, and ultimately, her loyalty as a patient.
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